7 Keys to a Successful
Retweet
Discover How to Retweet
for Maximum
Impact
Retweets are Twitter’s version of shout
outs. They allow you to show
appreciation for others by broadcasting
their tweets to your followers.
In return, others in your industry may want
to share your tweets with their followers -
provided your tweets are relevant and
interesting.
The purpose of this article is to explain
the basics of how to retweet and show you
how a few simple tweaks can increase the
chances of your tweets going viral.
Retweet 101: A Typical Retweet
Here's an example of a standard retweet:
The components of this typical retweet
are as follows:
- The “RT.” This stands for “retweet”
and tells your followers the content
of the tweet came from someone
else.
- Credit to the person who posted the
original tweet. To credit someone, simply
insert the @ symbol before their
username.
- A compelling headline.
- The URL you want your followers to
visit.
Retweet 201: How to Retweet for Maximum
Impact
Although the retweet above is completely
acceptable, you can make a few small
changes to increase the odds that others
will share it with their followers. The
more others retweet one of your posts, the
greater the chances it will go viral.
Take a look at the revised retweet below:
Here are 7 simple changes you can make to
create a more powerful retweet:
- Move the headline to the front
of the tweet. The headline should
always be the first part of the tweet,
because a strong headline compels people to
read more.
- Include the names of others
mentioned in the tweet. Since the
link above goes to an interview with Jaime
Almond, I have included her username in the
retweet. Jaime will see this tweet and most
likely retweet it to her
followers.
- Keep the URL after the headline
and interview credits. If the URL
is long, you can shorten it using
http://www.bit.ly.
- Move the RT and original
username after the link. This
credits the original tweeter without taking
focus off the headline.
- Comment on the original
tweet. People who use social media
sites want to collaborate and share ideas.
Don't be afraid to add your opinion, show
appreciation or share additional
insights.
- Add a hashtag to define your
tweet. Hashtags are used to
categorize tweets for discussion. People
follow hashtags related to their interests
and industries. Include a hashtag at the
end of your tweet, and more people in your
industry will read it.
- Keep it concise.
Twitter only gives you 140 characters for
each tweet, so you must write
concisely. If you want others to
retweet your posts, leave enough room for
someone to type RT and your username.
Do you want to reprint this
article?You can, as long as you ask
permission first by e-mailing me at
rachel@freshperspectivewriting.com.
I'll send you a short bio to include at the
end of the article.
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