Twitter Profile Cheat
Sheet
How to Create a Twitter
Profile that Attracts Targeted
Followers
The quality of your Twitter profile plays
a huge role when others decide if they want
to follow you.
A focused profile can mean the difference
between building a large network of
targeted followers or failing in your
Twitter marketing efforts.
Below are 7 tips on how to
create a Twitter profile that
attracts quality followers:
- Enter your real name, even if
you tweet on behalf of a large
company. People who use social
media sites want to connect with other
people, not companies.
-
Select a strong
username. Here are some points
to consider when choosing your
Twitter username:
- If you are a solopreneur or
consultant, use your real name.
Your name is your brand, so use
it. If your name is
not available on Twitter, try a
combination of your name and
your profession.
- If you tweet on behalf of a
company, you can try your
name combined with the company
name. This option is also good
if several staff members tweet
for your company.
- Use your company name only
if your company is well known
and you plan on opening just 1
Twitter account.
- Try to keep your username
consistent between all your
company's social media
accounts. This consistency
reinforces
your brand.
- Complete your profile.
Fill out all the information in the
profile form, including your location and
website. Many people won't follow someone
unless they have a complete
profile.
- Write an intriguing
bio. Many professionals on Twitter
make the mistake of treating their bio like
a 160 character resume. While you should
include keywords related to your
professional background, you can also
have a little fun. Since Twitter is a
social networking site, mention
something about your family or your
hobbies. You never know when a future
business contact will enjoy some of your
interests.
- Do not protect your
tweets. Twitter gives you the
option of locking your tweets, so only
people you approve as followers can read
them. Don't check this option. Whenever I
receive a follow request from someone with
locked tweets, I never follow them
back.
- Include a professional
headshot. Since you are
tweeting for your business, your profile
picture should be a high quality
headshot. Use the same headshot in all
your social networking profiles to
maintain consistency.
- Invest in a custom
background. If you are in
business, you should invest in a custom
Twitter background that reflects your
brand. You can get a custom background at
http://www.twitterbackgrounds.com.
To determine if your profile needs
improvements, visit http://twitter.grader.com.
This free service grades your profile
and even informs you of specific areas
to fix.
Do you want to reprint this
article?You can, as long as you ask
permission first by e-mailing me at
rachel@freshperspectivewriting.com.
I'll send you a short bio to include at the
end of the article.
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