Rachel Foster - B2B
Copywriter
Award
Winner - 2009 "B2B Rising Star” Copywriting
Competition
Many of my clients tell me they
have a hard time finding a copywriter who truly
understands B2B marketing. As a
specialist in B2B
copywriting, I can develop persuasive
copy that motivates sophisticated business
buyers to take the next step in the sales
cycle.
I have a BA in English from the
State University of New York at Buffalo and
over 9 years of experience as a professional
writer who produces copy that is clear, concise
and effective.
My background includes:
-
Almost 3 years experience as a
proposal and marketing
communications writer for an
architectural firm.
-
A certification in web development
from the State University of New
York at Buffalo School of
Management. This means I
not only write copy, but I
understand how copy and design work
together to increase online
sales.
-
Publishing Fresh Marketing,
a monthly e-newsletter that
reveals how B2B marketers can
improve their communications
to generate more business.
-
Marriage brought me from the U.S. to
Canada in 2007, and I decided to take advantage
of the exciting opportunities for entrepreneurs
in Toronto by launching Fresh Perspective
Copywriting. Since then, I have gone through
intensive business training with the Toronto
Business Development Centre and green marketing
guru, Tad Hargrave.
I have studied B2B
copywriting with industry expert,
Steve Slaunwhite, and American Writers &
Artists Incorporated (AWAI). I also received
second place in the AWAI 2009 “B2B Rising Star”
copywriting competition.
My clients have included:
-
Alison Wright, CPB
-
Backspin Marketing Group
-
Fruition Interactive
-
gobbato//mourtos inc. -
space planning and design
-
GRAFIXBYM
-
Jaime Almond, Social Media
Consultant
-
Kideney Architects, P.C.
-
Softchoice
-
Toronto Hydro Energy Services
When I’m not creating persuasive copy for
clients, I like to get away from my
computer and do something active. My
husband and I are avid swing dancers. We
both volunteer for Toronto Lindy Hop, a
non-profit organization dedicated to the
progression and preservation of Lindy Hop
and swing dancing in Toronto.
Discover 7 Ways to Convert More Leads
and Massively Multiply Your
ROI
Claim your FREE
copy of my latest white paper
- The Missed Opportunities of
Technology Marketers. The white
paper comes with a bonus worksheet that
shows you exactly how much revenue you
could be earning if you made a few small tweaks
to your marketing.
|
|
|
