Copy Critique

Do You Have Sales Letters, Brochures or a Website that aren't Attracting Customers?

You probably spent a lot of time on your marketing.
You paid hundreds, or thousands, for your branding.
You thought everything seemed great.

Only then . . . nothing happened.
No one e-mailed. No one called.

All that effort wasted.

Click here to order a copy critique.

Dear Fellow Marketer,

Were you satisfied with the outcome of your last marketing campaign?

Maybe you suspect that your offers could be more powerful, but you don’t want to resort to all the same kinds of hype you see everywhere in marketing. You don’t want your message to sound like an infomercial.

I invite you to partner with me to learn exactly what works – and what could be improved – in your marketing copy.

With my Copy Action Plan, I will show you how a few simple tweaks to your current copy could go a long way towards increasing your response rates.

The Copy Action Plan provides a detailed critique of your current web page, advertisement, sales letter or any other marketing document that is 1 – 2 pages or 500 words in length.

The 4 Keys to a Successful Offer ...
Miss Just 1, and Your Offer Will Fail

Your copy will be looked at through 4 specific lenses:

• Improve readability. Over 80% of readers will scan a marketing piece instead of reading it all the way through. If your offer is not “scanner friendly,” you can lose the majority of your target audience.
• Does your copy inspire action? Learn simple steps to creating a call to action that makes your readers want to say “yes” to your offer.
• Focus on the benefits. The biggest mistake you could make with your copy is failing to clearly explain how your offer will make your prospects’ lives better. The copy critique will show you how to highlight the benefits of your offer so your readers recognize its true value.
• Is your headline captivating? If the current headline on your home page is, “Welcome to My Site,” you are throwing away a vital opportunity to gain your readers’ attention. The copy critique will suggest easy ways you can transform your headline into a powerful tool that compels your audience to read more.

Your Customized Action Plan

You will also get:

• Mark-ups on your original copy to show you exactly where you can make changes.
• A completely personalized Copy Action Plan. This 3 – 5 page document will outline specific changes that you can make to generate a greater response.
• A 30 minute follow-up phone consultation, where you can review your critique with me and ask additional questions.

How to Get Your Copy Action Plan

• 

• Simply click the button above or e-mail me at rachel@freshperspectivewriting.com to request a Copy Action Plan.

• I will confirm within the next business day and e-mail you a questionnaire so I can gain an understanding of your goals. Once you return the questionnaire, along with the copy you would like me to review, you will be billed for $299.

  It could cost you up to $3,000 to have your copy written from scratch, but you can receive a custom critique at a fraction of the price. This is a terrific option if you want a professional opinion on a marketing piece that is not generating results or you do not have the budget for new copy. 

  The confirmation will also include a suggested Copy Action Plan delivery date, usually 1 week from my receipt of your copy. If you need your copy critiqued sooner, just let me know.

• Then, I will get to work on your detailed copy critique. After I return the Copy Action Plan, you can schedule a free 30 minute phone consultation with me to review your critique and ask additional questions.

A Copy Action Plan will give you the insight you need to improve the quality of your offer.

However, you should know about my 1 small catch.

I will not rewrite your copy as part of this service.

But...

If you would like me to rewrite your offer after the critique, you can take the entire $299 off the cost of a rewrite or a larger job. That means you will get the critique for free.

Plus, the turnaround time on rewrites is usually under 1 week, so you can quickly put your new and improved marketing piece to work.

You will soon have step-by-step instructions on how to transform your ho-hum copy into a compelling dialogue that engages your target audience and motivates them to take advantage of your offer.

Sincerely,

P.S. I can only provide 4 copy critiques per month, so sign up today to find out exactly how to convince your target audience to say “yes” to your offers.